For electronic cigarettes, the era of low nicotine is coming. A few days ago, the media revealed that the international standard for e-cigarettes has entered the approval stage, or it will officially land in October this year. It is reported that the national standard will strictly control e-cigarettes from seven levels such as cigarette oil and atomizer, and reducing the concentration of nicotine in cigarette oil will be the primary issue.
At present, the United States, Japan, the European Union and other countries and regions have issued clear regulations on the nicotine concentration of e-cigarettes. Taking the EU TPD Act as an example, the nicotine concentration of e-cigarette smoke oil should be limited to 20mg/ml, that is, the nicotine concentration should be below 2%. Industry insiders judged that reducing the concentration of nicotine is the general trend, and 2% may become the baseline for the future concentration of nicotine in domestic electronic cigarettes.
The nicotine concentration of cigarette oil affects the experience of using electronic cigarettes. Higher nicotine concentration will give users a better “throat sensation” and “satisfaction”.
A person in charge of a foundry company said that some e-cigarette brands rely on the ODM/OEM model, and the product technology level is not high, while the 3%-5% e-liquid taste is the best, and it has become the choice of most brands. If the national standard of 2% nicotine concentration is implemented, the entire e-cigarette enterprise will usher in a readjustment, and e-cigarette companies with insufficient qualifications will be eliminated, and for companies with research and development capabilities, how to simulate at 2% concentration The smoking taste of real cigarettes will also be a big challenge.
Looking back on the history of e-cigarette development, atomization technology has always been an important factor in improving the taste of e-cigarettes.
Early e-cigarettes used free base nicotine cigarette oil, and the user experience was poor, and the taste was far from the real cigarette. In order to solve the problem of “distortion” of taste, large smoke equipment came into being. The big smoke equipment has upgraded the battery voltage, atomization module, output power and other aspects to improve the effect of smoke oil atomization and make up for the gap in taste caused by the low nicotine concentration, so that users can get close to the real smoke “Threat” and “satisfaction”. In addition, some big smokers DIY their own devices, and fine-tune the atomization system to produce a differentiated and personalized taste experience.
The author believes that e-cigarettes as a substitute for cigarettes, the taste of the product determines the success or failure of the product. How to achieve a realistic taste under the requirements of the national standard low nicotine tests the technical strength of each e-cigarette enterprise. From the current point of view, atomization technology will become the key to determine the difference in taste for a period of time.